Gaming Economics


                       research, insight, advice, action

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Who we are...

Gaming Economics is an independent gaming consultancy specialising in providing sound business guidance for operators, suppliers and investors within the international sports betting and i-gaming industry. 

Founded and led by e-gaming industry veteran Lee Richardson, Gaming Economics provides up-to-date research, insight and advice and helps to translate that into valuable, actionable steps to achieve your business, operating or investment objectives.

We are UK-based, but have an international outlook and a global client base , 

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What we do....

We can help and advise in such areas as...

Industry and sector analysis

Strategy development

Business planning and forecasting

Customer analysis and metrics

Marketing, PR and commercial advice

Market-evaluation and -entry options

Market development and diversification

Product analysis and development

Financial due diligence and advisory

Mergers and acquisitions

EU and US license evaluation and applications

..and much more.

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How we do it...

With years of experience, a wide range of sector knowledge and a vast international network of top-level industry contacts, Gaming Economics knows and understands the industry. We can provide the research, insight and advice that you need to succeed, across a wide range of sports betting and i-gaming industry sectors.

We work on short- and long-term assignments, undertake feasibility studies and due-diligence, conduct, assess and interpret research data, help with specific-issue projects, and fulfil their development and delivery.

Our approach is flexible, but always to your brief and time-table.



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Gaming Economics can help you better deal with the immediate and strategic challenges, issues and opportunities within the dynamic and high-value sports betting and i-gaming industry. Whether you're an existing operator, an industry supplier or a prospective investor, if you need independent insight, immediate information or a second-opinion, then please just get in touch.

We operate in a straightforward way, ensuring we understand precisely what objectives you are seeking, and tailoring our advice and input to meet them. We always aim to discuss and agree a specific brief, project-plan and time-table, and will always keep you fully up-to-date on progress throughout and beyond. We aim to add-value in every project we undertake.

We have proven experience across a wide range of projects and are highly-effective in working across multiple time-zones, markets and jurisdictions. We quickly forge excellent relationships with client teams both large and small. Our approach is flexible, and always independent.

In partnership with you...


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